Chapter 11 - FFA SITES (PART 1)

Filed under: by: Affiliate Marketing Business

IF you’re asking yourself “What the #@*$^# is an FFA Site?” you’re clearly not progressing at a good rate with your 10,000hits program, and I urge you to push forward with it. It is the bedrock of much of your future traffic.

When FFA (Free For All) sites were first introduced, they made a useful contribution to advertising methods. Now, there are so many of them and they are so over-rated that they have become almost useless.

In principle, here’s how they work…

1.An FFA page allows anybody to submit a brief ad for FREE.

2.Each page shows a list of ads.

3.When you submit your ad, it is placed in the top position.

4.When the next person submits their ad, you move down the list one until, eventually, you fall off the bottom.

Great idea!

Except that :

1.You’re generally restricted to just ONE line of text (like thousands of other advertisers), so your ad must be a killer to get noticed.

2.Originally the way to advertise on a FFA page was to submit your ad by visiting the FFA page. While you were submitting your ad, you would read the other ads displayed on the FFA page. So most of the viewers were just other online advertisers.

3.Because of the initial popularity of FFA pages, many thousands were advertising there, and this affected the length of time the ad remained on the page. What originally gave an advertiser several days of exposure, now gives just a few minutes as more and more people add their ads. So along came the auto-submitters.

“Submit your ad to 8,000,000 web sites with the simple push of a button.” they claimed.

And so they did. (In reality, that's 8,000,000 Search Engines, Directories and FFA pages – but 8,000,000 nonetheless).

And then we quickly got right back to where we started… EVERYBODY was using autosubmitters so the ads rolled down just as quickly. And, what was worse was that nobody was even reading them anymore.

Does that mean I don’t think that FFA pages work?

You bet your life I don’t – at least not in the conventional sense.

However, there’s an advantage to FFA pages that is referred to as REVERSE MARKETING. The whole angle on FFAs is to OWN ONE. If you OWN an FFA site, then the thousands of ads that are posted to your site are YOUR prospects.

If you own an FFA site, then you can advertise to all your advertisers.

Don't scoff at this! A good FFA site will furnish you with AT LEAST 200-300 prospects daily.

What to do with your all of these daily prospects?

A good FFA site will provide an AUTORESPONDER (automatic e-mail response) to all these prospects. You should go into your member's account page and edit your autoresponder to send a powerful e-mail to all your prospects.

Use a dynamic SUBJECT LINE, and an effective BODY and be SURE to include the URL you are promoting. I always place the URL more than once, spacing it out about every TWO paragraphs so that people who don't read the entire e-mail will still see it, and hopefully click on it.

What kind of results can you get?

Many people will automatically delete your e-mail, especially if it arrives with the flood of e-mails from their FFA or classified ad submission.

To obtain the best results you need to delay sending your response for between 2 and 7 days. Most FFA systems will either allow you to delay their auto-response or will give you a list of e-mail addresses that have posted each day.

In either circumstance you must only send one e-mail response.

Moh. Ali Albar

I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer

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